Study of Political Campaign on TikTok

Minnesota State Senate candidate Matt Little uses an app that few other politicians use, TikTok, to try distinguish himself from and often devotes a lot of time "branding" efforts. This article looks at how is using this new has emerged in recent years - TikTok communicate civilly educate people way. The results the study show achieved good by communicating with young on their favorite platforms during campaign, gaining many fans growing popularity. It made him turn obscure internet celebrity. But end did not win election, showing success does automatically translate into political success. helps us gain deeper understanding impact social media elections.